As we kicked off the year 2020 with hope, shoppers wasted no time in embracing technology to aid their shopping journeys. Little did we know that the names of their shopping lists would unintentionally reveal the changing perspective of American consumers throughout the year.

While many shoppers initially stuck to familiar list names like “My List,” “Weekend Groceries,” or “Walmart List,” a notable shift occurred as the pandemic took hold. We witnessed a significant increase in the adoption of uniquely titled grocery lists.

In their quest to minimize COVID-19 exposure, shoppers turned to shopping apps for a faster, safer grocery experience. The Speed Shopping List app, already popular for its automatic aisle-based sorting, witnessed a surge in new user downloads from February to April—a staggering 480% increase. We closely monitored this shift and compiled intriguing data to better serve our rapidly growing user base.

Allow us to share a selection of standout shopping list names that spanned from January to June, offering a glimpse into the evolving consumer mindset:

(The grocery list names below contain actual shopping list name created by users of the Speed Shopping List app. The list names have not been altered or changed in any way.)

January – New Year Shopping
February – Bulk Hand Soap
March – Quarantine
March – Stockpile
March – Apocalypse Grocery
April – Lockdown
April – Foods Within Reason
May – The Purge
June – Items to Steal

These unique list names reflect the challenges, adaptations, and even humor that characterized our shopping experiences during these unprecedented times. Stay tuned for more insights as we continue to explore the evolving trends in consumer behavior.